Position Summary:

The Manager, Business Content & Communication, is a strategic, hands-on leader responsible for building, guiding, and empowering a high-performing team dedicated to delivering exceptional content and communication for Mercury’s independent agents and the sales team. This role plays a critical part in advancing the organization’s brand voice and messaging, blending creativity, digital innovation, and operational discipline to support business objectives and empower our agency partners. Acting as both a coach and a contributor, the Manager develops and implements content strategies that engage, inform, and inspire field and agent audiences across multiple channels and touchpoints. They ensure all content and communications are clear, compliant, and aligned with business priorities, leveraging data and digital technology to maximize impact and efficiency. A key partner to field leaders and cross-functional stakeholders, this leader fosters a collaborative environment, drives consistency and continuous improvement, and champions a culture of accountability, professional growth, and brand integrity within their team. The Manager’s work directly enables scalable growth, agent empowerment, and measurable business results. 

An in-person interview may be required during the hiring process

State specific pay scales for this role are as follows:

$98,699  to $182,896  (CA, NJ, NY, WA, HI, AK, MD, CT, RI, MA)

$89,727  to $166,269  (NV, OR, AZ, CO, WY, TX, ND, MN, MO, IL, WI, FL, GA, MI, OH, VA, PA, DE, VT, NH, ME)

$80,754  to $149,642  (UT, ID, MT, NM, SD, NE, KS, OK, IA, AR, LA, MS, AL, TN, KY, IN, SC, NC, WV)

The expected base salary for this position will vary depending on a number of factors, including relevant experience, skills and location.

Essential Job Functions:

Team Leadership & Development 

• Lead, coach, and develop a team responsible for business content and communication, fostering a collaborative, high-performing, and innovative culture. 
• Set clear goals and performance expectations, conduct regular one-on-ones and performance reviews, and provide actionable feedback and recognition. 
• Identify and address skill gaps through professional development, mentoring, and cross-training opportunities. 
• Champion diversity of thought and inclusivity, ensuring all team members feel valued and empowered to contribute their best work. 
• Guide the team through change, keeping morale high, and ensuring clarity of vision and purpose during periods of organizational transformation. 

Strategic Content Creation & Messaging 

• Oversee the end-to-end process of sales and field communications content creation, including conception, planning, writing, editing, and approval. 
• Proficient in Company product offerings, risk appetite, and eligibility for all lines of business countrywide ensuring a high level of business understanding is infused throughout all content creating and messaging. 
• Ensure all communications are clear, engaging, actionable, and consistent with brand standards and organizational priorities. 
• Partner with senior leadership, product, marketing, compliance, and field teams to align messaging with current priorities, campaigns, launches, and initiatives. 
• Develop and implement content calendars, campaign plans, and messaging frameworks that deliver business value and support field success. 
• Act as a guardian of the brand voice, ensuring consistency and quality across all field-facing communications and materials. 

Digital Content Strategy & Integration 

• Lead the integration of written, visual, and interactive content into digital platforms and marketing technologies to optimize agent engagement, communication reach, and resource accessibility. 
• Keep abreast of emerging digital content formats, analytics tools, and distribution technologies, piloting and implementing new approaches to meet evolving field and business needs. 
• Partner with IT, digital, and marketing operations teams to streamline processes and ensure seamless user experiences across channels. 
• Stakeholder Collaboration & Field Partnership 
• Build strong relationships with key stakeholders, including field leaders, agency partners, sales leadership, compliance, and product teams. 
• Facilitate regular communication loops, proactively gathering feedback from the field and incorporating insights into future content and communication strategies. 
• Represent the communication and content team in cross-functional meetings, working groups, and strategic planning sessions. 

Content Performance Analysis & Continuous Optimization 

• Establish and track performance metrics for content and communication distribution, such as open rates, engagement, satisfaction, and impact on business results. 
• Conduct analysis of content and channel performance, leveraging quantitative and qualitative data to inform ongoing improvements. 
• Routinely report results to leadership and stakeholders and use insights to drive iterative enhancements in strategy and execution. 

Brand Consistency, Regulatory, and Compliance Oversight 

• Ensure all content and communication meet legal, regulatory, and compliance standards, working closely with risk and compliance teams as needed. 
• Maintain up-to-date documentation, content review procedures, and version control to safeguard brand reputation and limit risk exposure. 
• Serve as the primary escalation point for any questions or issues related to content compliance, quality, or appropriateness. 
• Innovation, Change Management & Enablement 
• Encourage a forward-looking, innovation-focused mindset within the team—constantly seeking new approaches to content engagement and digital enablement. 
• Drive efforts to simplify and enhance processes, tools, and technologies that support internal efficiency and field-facing communications. 
• Lead change management for new content programs, digital rollouts, or branding updates, ensuring smooth adoption within the field. 
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Education:

Minimum: Bachelor’s degree in Communications, Marketing, Journalism, Business, or a related field. 

Preferred: Master’s degree in Communications, Marketing, Business Administration, or a related discipline. 

Experience:

Minimum:  

• 5+ years of professional experience in communications, content strategy, marketing, or a related field. 
• At least 2 years of experience in a leadership or people management role. 
• Demonstrated experience developing and executing content strategies and managing communications projects from conception through delivery. 
• Experience in the P&C insurance industry and working cross-functionally with teams such as marketing, field/sales, compliance, or IT. 
• Preferred:  
• Experience leading teams responsible for digital content, marketing technology, and brand management. 
• Proven track record of driving process improvements and leveraging analytics for communication effectiveness. 

Skills & Abilities:

Minimum:  

• Exceptional written and verbal communication skills, with the ability to craft clear, compelling, and brand-aligned messaging. 
• Strong leadership and team development abilities, including mentoring, motivating, and managing direct reports. 
• Excellent project management and organizational skills; able to manage multiple priorities and deadlines in a fast-paced environment. 
• Proficiency with digital content platforms, content management systems, and basic analytics tools. 
• Strong collaboration skills with the ability to build effective relationships with cross-functional partners and stakeholders. 
• Analytical mindset with the ability to use data and feedback to optimize communications and drive continuous improvement. 
• High level of attention to detail and commitment to quality and compliance. 
• Preferred: 
• Advanced proficiency with marketing technologies, digital analytics platforms, and emerging digital content formats. 
• Experience implementing change management and process improvement initiatives. 
• Ability to translate complex business objectives into impactful communication strategies. 
• Creative thinking and problem-solving skills; ability to innovate and adapt in a dynamic environment. 

Why choose a career at Mercury?

At Mercury, we have been guided by our purpose to help people reduce risk and overcome unexpected events for more than 60 years. We are one team with a common goal to help others. Everyone needs insurance and we can’t imagine a world without it.

Our team will encourage you to grow, make time to have fun, and work together to make great things happen. We embrace the strengths and values of each team member. We believe in having diverse perspectives where everyone is included, to serve customers from all walks of life.

We care about our people, and we mean it. We reward our talented professionals with a competitive salary, bonus potential, and a variety of benefits to help our team members reach their health, retirement, and professional goals.

Learn more about us here: https://www.mercuryinsurance.com/about/careers

We offer many great benefits, including:

• Competitive compensation
• Flexibility to work from anywhere in the United States for most positions
• Paid time off (vacation time, sick time, 9 paid Company holidays, volunteer hours)
• Incentive bonus programs (potential for holiday bonus, referral bonus, and performance-based bonus)
• Medical, dental, vision, life, and pet insurance
• 401 (k) retirement savings plan with company match
• Engaging work environment
• Promotional opportunities
• Education assistance
• Professional and personal development opportunities
• Company recognition program
• Health and wellbeing resources, including free mental wellbeing therapy/coaching sessions, child and eldercare resources, and more

Mercury Insurance is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by federal, state, or local law.